Updated article

Author: RosaWagner

documentation/ARTICLE.en_us.html

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 <p>
-Zalando Sans is not just a typeface; it is a defining cornerstone of the Zalando brand identity. This highly versatile variable font family acts as a bold, expressive feature, reflecting our modern brand essence. It is designed to adapt seamlessly across diverse tones and styles, allowing us to meet varied needs across different categories and audiences with precision and accessibility at its heart.
-</p>
-<p>
-Staying true to Zalando’s core characteristics—Bold, Fun, and Welcoming—Zalando Sans elevates every design it inhabits. When used effectively, it becomes a powerful, recognizable element that will be closely associated with the brand, reinforcing its commitment to helping people feel confident in their style.
+	Zalando Sans is a bespoke sans serif typeface, developed as a cornerstone of the Zalando brand identity. Designed with flexibility and accessibility at the heart, it meets the diverse needs of the Zalando eco-system.
 </p>
 
 <p>
-To contribute, see <a href="https://github.com/zalando/sans">github.com/zalando/sans</a>
+	The typeface offers exceptional adaptability through its variable font technology:
+	
+	<ul>
+		<li>A weight axis ranging from ExtraLight to Black</li>
+		<li>A width axis ranging from Condensed to Expanded</li>
+		<li>Matching italics</li>
+	</ul>
+	
+	This flexibility allows for a wide range of expressive possibilities while maintaining a cohesive brand presence. Rooted in a sans serif “grotesque” style, the typeface aims to balance clean simplicity with attitude, combining clarity with subtle moments of personality. Its clean lines and modern aesthetic reflect Zalando's forward-thinking approach to fashion and lifestyle.
 </p>
 
-<hr />
-
-<img src="01_brand.png" />
-<img src="02_brand.png" />
-
 <p>
-The Zalando Sans family offers exceptional adaptability through its variable font technology. This flexibility allows for a wide range of expressive possibilities while maintaining a cohesive brand presence. Its clean lines and modern aesthetic reflect Zalando's forward-thinking approach to fashion and lifestyle.
+	Staying true to Zalando’s personality—Bold, Fun, and Welcoming—Zalando Sans elevates every design it inhabits. When used effectively, it becomes a powerful design element, showcasing Zalando’s commitment to helping people feel confident in their style.
 </p>
 
 <p>
-The Zalando Sans typeface family is central to Zalando's elevated core design elements, crafting a flexible yet cohesive identity and marking its evolution into an inspiring destination for fashion, lifestyle, and entertainment.
+	Zalando Sans was designed by Jakob Ekelund of KH Type, Stockholm in 2025 in collaboration with the Zalando brand and product design teams in Berlin.
 </p>
 
 <p>
-With a weight and width axes, the typeface embodies Zalando’s key design principles:
-	<ul>	
-		<li><b>Simple:</b> An intuitive and easy-to-use system, ensuring a consistent experience.</li>
-		<li><b>Dynamic:</b> Enhanced brand assets that drive recognition and pride.
-		Consistent: A clarified brand role that fosters strong associations.</li>
-		<li><b>Flexible:</b> Future-ready design, built to scale with new propositions, experiences, and channels.</li>
-	</ul>
+	To contribute, see <a href="https://github.com/zalando/sans">github.com/zalando/sans</a>
 </p>
 
+<hr />
+
+<img src="" />
+<img src="" />
+<img src="" />